European Comission's blunder

As "a Nadder" puts it, the following video is a hilariously inept and patronising ad by the European Commission, "trying" to encourage women to pursue careers in science. It's so inappropriate that makes you wonder if those guys have any brains at all. Here it is:

So not just Sweden, but the whole Europe is obsessed with gender. They try to come up with quick and dirty fixes for, say, the discrepancy between the number of women and men in the university (or in engineering, science,...), that the results are often so demeaning to the women themselves, let alone that it is more scientific to watch MacDonald's hamburger ads than the video above. Just plain stupid.