Have you noticed that, more and more, university web pages resemble tabloids?
The first page below is from a major university: "Best sex positions for women with bad backs" is on the front page.
The second page is from a major tabloid: "Just when we had sex, I noticed..." is on the front page.
Both are catch phrases of similar type. Their goal is to attract the customer's [sic] attention so that they click and read further, and, possibly, contribute some money. By subscribing, in the case of the tabloid, or by contributing towards the 250 thousand dollar goal, in the case of the university (top right corner of first image).
Some time ago we used to think that universities were serious institutions of higher learning and research. With some exceptions, of course, this is not the case any more. A large number of academic institutions are usurping the terms "research" and "teaching" and use them for services that have nothing to do with the original meaning of the words.
The first page below is from a major university: "Best sex positions for women with bad backs" is on the front page.
Some time ago we used to think that universities were serious institutions of higher learning and research. With some exceptions, of course, this is not the case any more. A large number of academic institutions are usurping the terms "research" and "teaching" and use them for services that have nothing to do with the original meaning of the words.
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